We here at Halyard Studio strive to offer innovative web solutions to organizations and groups who are too often overlooked by the big web design firms. We can offer special rates for qualifying organizations such as social media features usually only available to groups able to spend more. Want to get your brand or business noticed? We offer customized marketing strategies too.

We specialize in Wordpress and other open source systems, allowing you to have the most updated software at no additional cost. Halyard Studio’s solutions allow you to update your own website with ease, keeping costs down over the long term.

Have a question? Get in touch with us today. Check us out on Twitter for live updates, too!

• Web Design
• Logos
• Branding
• Social Media
• Dynamic Websites
• Search Engine Optimization
• Valid W3C XHTML, XML, HTML5 (we write clean code)
  
• E-Commerce

We love helping out businesses and organizations that are in need of an easy-to-use website that they can update themselves. It allows for a low-cost solution to having a great web presence with little overhead. Most of the companies and organizations listed below maintain their own website (with some help from us from time to time) and they’ve been great about keeping stuff current! Some of our favorites, some of our recent projects, and some sites we created more than 5 years ago:

• Harvard Civil Rights – Civil Liberties Law Review

• Harvard African Law & Development Conference

• Harvard Lambda

• The Blue Moon Wedding
  

• Young Broadcasters of America

• Island Outfitters

• Pink Pineapple

• Antiques II

• Stephen Dunn Media

• Vita – Train For Life

• CSA Research

Halyard Studio specializes in Wordpress development for non-profits. That includes such institutions as Harvard University, a place we hold close to our hearts. Want to see some of our handiwork? Check out some work we’ve done for Harvard below:

• Harvard Law and Policy Review
• Harvard Black Law Students Association
• Harvard Negotiation Law Review
• Harvard Human Rights Journal
• Harvard Journal on Sports and Entertainment Law
• Harvard National Security Journal
• Harvard Journal on Legislation
• Harvard Civil Rights-Civil Liberties Law Review
• Harvard Civil Rights-Civil Liberties Amicus
• Harvard Journal of Law and Public Policy
• The Harvard Journal on Racial and Ethnic Justice
• Unbound
• Environmental Law Review
• Harvard International Law Journal
• Harvard Law and Policy Review
• Latino Law Review
• La Alianza
• Women’s Law Association
• Harvard Law School Student Government Blog

Halyard specializes in creating an easy-to-use website for both visitors as well as for those who update it. Ever thought of having a website that you can use to sell anything and everything? How about running your own blog? We are even leading the way in open source development of many hot items such as discussion forums and wikis.

Ever sought advice in an online forum? Used Wikipedia? We’re on the cutting edge of open source work right now. We can build you a discussion forum, blogging system that allows anyone to have a blog on your site, and much more. Check the list of some of our services below and get in touch with us to take the next step.

• Content Management System (CMS) – It’s an easy-to-use development that’s tailored to your specific needs
• We work with you at every step in order to build exactly what you want
• Multiple design options that we build just for you
• Delivery deadlines met with 100% of our clients
• Streaming video delivery
• Podcasting setup, integration, tutorials, and assistance
• Valid W3C XHTML and all markup on all websites guaranteed
• Logo design
• Branding campaign designed to launch / relaunch your company or organization
• We tweet! From Facebook, LinkedIn, Twitter, and Meebo, we get you connected with social media
• Simple and functional designs
• E-commerce system available to all customers (includes coupons, promo codes, shipping specifications, and much more!)
• Search Engine Optimized
• Widget-Ready – If you are looking for ease-of-use, WordPress widgets are the way to go. Without having to know how to code, you can simply drag-n-drop to create the look you desire for your blog.
• Theme Options Page – Our designs use a theme options page that allows you to easily customize the way your blog looks. Simply select from drop-down choices what categories you want to display or the number of posts to show and even what size you want your thumbnail images. You can also simply toggle between using a custom image or dynamic text for your header logo area.
• Auto-sized Thumbnail Management – There are millions of websites and if you want yours to stand out, you must draw attention to your featured content. Nothing creates interest better than using images to draw attention where you want it, but image management can be a hassle. Not so in our designs as we have integrated the dynamic resizing of your images.
• Ready for Advertising – If it’s what you’re interested in, our sites are ready for advertising. All you need to do is insert your advertising code, like Google Adsense, Azoogle Ads, Clicksor, or any others, into the advertising widgets and start collecting your advertising revenue.
• Comment Functionality – One method of holding your website visitor’s attention is through discussion of your articles. Our sites achieve this through the use of comments and use the latest features of WordPress including threaded comments and Gravatar integration.
• Developed for Localization – A new feature for our sites is that they are being developed for localization. This means that you can now translate these themes into your own native language, help people find nearby stores, the list goes on and on!

Successful branding helps to position your company as you hope to be viewed in the minds of your prospects.  Remember, your brand is not what YOU think it is.  It’s what your customers think it is. Your branding efforts (logo, website, advertising, etc.) are simply here to influence how your customers think about you.  So, how do you create a brand that instills value and trust in the minds of your customers and that turns prospects into sales?

Our strategic marketing planning process provides the foundation for any branding project we undertake. It starts with an intense discovery process in which we research your company, your goals, and your competition and ends with a plan that defines how your brand will be created. It serves as the starting point for building or enhancing your brand, and allows members of our team to access key information on your company throughout the development of your brand image. We believe that without this important foundational step, our design and development efforts are compromised.

Our Customized Marketing Plan For You:

• Identification of ways to help – We use Twitter, Birdfeeder, Facebook (and FB APIs), MySpace Music, Google Wave, Wibiya, RSS, and much more to get your brand out there and noticed. All these services are seamlessly integrated with your website.
• Company Overview – Who you are, what you do, how you do it
• Established Marketing Goals – What are you hoping to achieve, what are some specific, measurable targets you wish to reach? What are your conversion goals?
• Industry – what is the current state of the industry in which your company operates?
• Target Market – Who they are, where they are, how they buy, why they buy, what they need.
• Unique value proposition – What type of value do you offer to potential customers?  What are the key benefits of your product/service? Your Differentiators?  How do we want your company to be perceived?
• Competitive Positioning Strategy – Who are your competitors and how are you different from them?
• Engagement/Conversion Plan – This shows how we plan to engage your audience and get them to interact with your site on various levels. It will be directly tied to forms, media, presentations, kits, guides, ordering, meetings, conferences, etc.

What We Deliver:

• More interested prospects & web visits
• Higher conversions
• Substantially increased response rates
• A powerful brand image that builds value, trust, and creditability
• Measurable competitive advantage
• Increased sales